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ELLE: CONOCE A MIQUELA, LA INFLUENCER QUE TIENE MÁS DE 500K SEGUIDORES PERO NO EXISTE

Camila StraschnoyApril 5, 2018ELLEPublications

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  • #airplanemode ✈️ How was your weekend? I was reading some articles that brought to my attention the fact that not taking vacations is the new normal, especially for millennial women. Studies proved that when they actually take time off it often makes them feel guilty and anxious. Do you relate to this? I completely do. This weekend I decided to set boundaries (sorry if I didn’t answer your email or text 😬), channel my guilt and manage expectations. Here is me looking relaxed after a 100% work free weekend and it actually felt good to disconnect. #mindfulness #weekendvibes #fashionconsultant #trendresearch #sustainablefashion #awareness
  • Because you asked for it: Must-Reads On Sustainable Fashion 🌎♻️🙌🏻 A collaboration I did for @antidotesworld LINK IN BIO #readinglist #bookrecommendations #sustainablefashion #sustainableliving #sustainability #fashionconsultant #futurethinking #designthinking #fashiondesign
  • Photographed by the talented @aldo_decaniz exiting @toryburch during NYFW. Where is the business of #streetstyle going? The last day of Paris Fashion Week I had the pleasure of having dinner with @aldo_decaniz and @irmastyle , and we discussed how the multi-million dollar business of street style has hit saturation point. Professional cameras are more affordable than ever, resulting on the barriers of entry falling low and supply of images outpacing demand. At the door of a big show I’ve personally walked through 200+ photographers to exit a show. I will admit you feel like a rockstar the days you are wearing a cool outfit and they are all trying to get a picture of you while you try to make it to your next stop. And Street style is no longer limited to online fashion publications; today, everyone from online retailers to popular Instagram feeds are flooding the market with imagery. Professional photographers confront problems getting reasonably paid for their work as there's always a kid trying to make it that's going to do it for free and that's a huge problem (kind of what we are talking about on my stories as well). Fellow editors from the US market say street style galleries are among the site's best performing content every season. And even the initial buzz has cooled off, this content still is a fundamental part of most brand's marketing strategy as they showcase brands in a "natural" and relatable context. Many new and established designers say it was a great tool to get brand exposure at a national and international level. But personally so many photographers with an eye that isn’t trained in fashion and so many girls wearing costumes to get photographed and accomplish their influencer dream while walking 100 times at doors of shows is ruining its magic. I loved when the pioneer of this art, Bill Cunningham, never subscribing to the industry’s rampant elitism or snobbery, photographed people with style democratically, whether old, young, rich, poor, black, white, gay and straight, making the fashion world better. #fashionconsultant #fashionweek #streetphotography #streetstylephotography #trendresearch
  • Yesterday at the @notagbikinis presentation by @vibeconsignment 👙Happy to see another Latin brand growing and expanding 🌎 it also made me ask myself HOW CAN EMERGING MARKET FASHION PLAYERS HAVE A GREATER IMPACR THAN JUST PURCHASING POWER? By leveraging on their cultural capital. This is one of the topics I’ll tackle at our workshop during the upcoming @latinamericanfashionsummit because it’s a passion of mine help brands grow. #futurethinking #madeinlatam #fashionconsultant #emergingmarkets #trendresearch
  • One of my fav things to do: Sharing, Inspiring, analyzing, thinking, learning from what everyone brings to the table and bringing awareness to relevant topics in the world today. Yes, I started as a fashion designer, but then started obsessing with future thinking, consumer trend research and analyzing trends and the drives behind them. Thank you @inside_studios for the invite, @joseayerza for the 📹 and @bykanvas for the extra 🖤 #futurethinking #trendresearcher #speaker #design #fashion #fastfashion #sustainablefashion #sustainability
  • Sunday chilling with a visionary. Relevance is in the questions we ask. Innovation is hard, which is why it’s often easier to focus on the small measurable things that make a difference. And we should always be looking at the incremental improvements, but we should also be designing for the future, for newer audiences, technologies, and changing cultures. If you don’t have a vision where is your design going? What does your brand represent? Is the brand voice clear in your design, does the promise come true? As new competitors adapt to the market so should you, aside from visual design — what innovation are you striving towards, and why? #fashionconsultant #futurethinking #consumertrends #ThinkForwardByCami #design #fashiondesign #strategy #designthinking
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