COLOR OF 2017 REPORT: Denim Drift
by Camila Straschnoy
AkzoNobel reveled their color forecast for 2017: Denim Drift! Announced during “ColourFutures™”, the company’s annual trends forecast, Denim Drift is the foundation for an inspirational palette of paint colors centered on the expected global social and design trends for the upcoming year.
AkzoNobel is one of the best color forecasting you can get during the year. They just nail it. But let’s face it, with a huge DENIM TREND going on this season and continuing into the next one, it was just a natural result that they came up with a Denim Blue.
“The Colour of the Year is Denim Drift, a beautiful, timeless and versatile grey-blue that takes on a different characteristic depending on how it’s used, perfectly capturing the mood of the moment and embodying our lives for 2017”. – Heleen van Gent of Colour Futeres
Denim Drift is not only a beautiful color, but its also a timeless and versatile grey-blue. It will embody our lives in 2017 by taking different characteristics depending on how we apply it to our decor or wardrobe. The 2017 color is presented by an accompanying palette of tonal blue shades creating a truly accessible color combination diversity that can be translated into architecture and interior decorating. This color choice is a clear reflection of the times we live in showing real desire for simplicity.